The History of the Site - AM Serenity

My story, my challenge, my passion

Starting my business wasn't just a professional project—it was a real personal challenge. As a highly sensitive person prone to anxiety, I wanted to prove to myself that I was capable of transforming my flaws into strengths. I decided to pursue what deeply soothes me: wellness, candles, natural scents… anything that does the soul good.

I wanted to create a brand that reflected me: authentic, caring, close to nature and emotions. I use every product I offer myself every day. I know their effect, I know their value. It's not just a catalog; it's a collection of small rituals to reconnect with yourself.

My creations are for everyone, but especially for those who feel deeply. The sensitive, the emotional, those tired of the modern world. Those who want something real, something gentle, something natural.

Since the launch, the feedback has deeply touched me. People tell me they're surprised by the quality. They recommend it, they come back. That's my mission: to create a connection, leave a mark, and inspire.

Because yes, we are all capable of doing great things. Even when we doubt. Even when we are afraid.
And I am proof of that.